5 years ago on this very day, I launched the website According2g.com. The impetus for this site was simple – I was sick of seeing so many corporate sites not give you the “real” scoop on the hottest art events and concerts. I was tired of watching countless websites kiss celebrity ass or hate on them not based on in person experiences but instead based solely on following the pack instead of leading the way by copying popular internet opinion. In short, it was “Us vs. Them” and I decided to be an alternative for US so we didn’t have to support THEM to get our information. They say to be the change you want to see in the world, so that’s exactly what I did and have continued to do 5 years on.
With that thought process, in 5 years, I’ve written:
over 6,600 posts (which averages to over 3 posts a day, 7 days a week)
posted 365 concert videos
written about 830 celebrity “Encounters with G”
reviewed 900 Art exhibits
reviewed 825 concerts
and wrote essays about 225 social observations, all the while posting over 13,000 world exclusive photos that I took! I typically only write about events where I could find something positive to say. I’d estimate that less than 2% of all the blogs I’ve written are based in negativity – occasionally, doing my “job” as a journalist, I felt it was my duty to call out a celebrity on their bullshit, but overall if I had nothing nice to say, I just chose not to write about it. Can you say the same about your other favorite sites on the internet? DOUBTFUL!
In those 5 years, I’ve clocked several million page views, certain artists/bands/websites/celebrities that I admired from afar are now my friends and either my words have been quoted, my picture has appeared or my videos have been reposted on nearly every website and music magazine that I’ve spent most of my life being a fan of (from New Music Express to Rolling Stone to The Daily Mail!). I’ve heard more times than I can count that my images in a Google search or story I’ve posted made a positive impact in someone’s life – that’s always been the goal, so MISSION ACCOMPLISHED! I get stopped in the street occasionally with people wanting to take MY photo; I was recruited by MTV to host an episode of their show “Weird Vibes” and to those who know what a huge fan of MTV I’ve been for the majority of my life, that a major life accomplishment! Also, the statistics I posted above (which are not easy to accomplish) are not matters of opinion. Quite the opposite, they are facts and these are facts that you will not find on nearly ANY other blog on the entire internet. Trust me, I’ve looked! For that and more, I express my deepest gratitude! Thank you! Thank you! Thank you!
It’s not all wine and roses, as they say, and I’ve experienced a lot of really bad stuff too. Sadly, as it turns out, many of the people that at the beginning of this quest that I thought were “US” have turned out to be “THEM,” and again, this applies from the people behind the scenes in publicity and marketing all the way up to the artists (in all genres) themselves. If you’ve learned nothing else from this site, you should know that plenty of A-listers have reached the top and are also nice people, so I’d like to remind you that it CAN be done! I’d also like to remind everyone that these communities are not necessarily mainstream all across the world, so here’s two of the golden rules that I live by: One – you can catch flies easier by using honey instead of vinegar. Two – get over yourselves!!! You could have it so much worse, so be grateful that anyone even cares about you and your art.
Since According2g.com came into being 5 years ago, the way people consume news has changed dramatically (whereby anything longer than paragraph is now considered a “think piece”), everyone seems to just want a disposable photo (that they probably didn’t take themselves), focusing on a negative story instead of something positive is championed and Google and
anti-social media sites such as Facebook want you to pay them to reach your followers that you grew organically (brilliant for them, but really crappy for people like me as this model makes it impossible to make a living off blogging), so what is the alternative? I’m an artist in my own right – composing song lyrics, writing books of poetry, making abstract paintings and I’m currently working on a coffee table book. These types of projects (and I’m open to collaboration, so please hit me up!) are going to be taking precedence and I can’t tell you where the next stop on the journey is, but each day and each step of the way fills me with excitement.
To those that have gone on this journey with me and are still with me, I thank you unconditionally for your love and support. It means the world to me.
PS. The photo above is me with Grace Jones, taken backstage after her show at the now defunct Roseland Ballroom in 2012. She invited me backstage after she picked me out of 3,000 people in the crowd to dance on stage with her! It was not only one of my “signature” and essential New York moments (which once again proves that if you put yourself out there, ANYTHING can happen), but Miss Grace Jones and According2g.com share the same birthday. So happy birthday to us both!